The reality is, that opening a brick and mortar is chaotic. The product might be great, but if people don’t know the opening date, what the business is supposed to feel like, what makes it different, or why they should show up, the launch can fall flat. A new storefront needs attention and excitement before the doors open. Consumers need to know the name, understand the feeling, and have something to be excited about! This is one of those things a lot of business owners negle