Custom Website Development & Design Systems
We build websites that do more than look good. BrandScales creates custom websites for businesses that are designed around how your customers actually search, browse, and make decisions.
Every site starts with strategy, then brings together clear messaging, thoughtful design, mobile performance, accessibility, SEO, GEO, and conversion. The result is a website that feels like your brand, makes it easy for people to understand what you do, and gives them a clear reason to take the next step.
Some of our Work
We work with businesses that need more than a prettier homepage. Every site is built around the brand, the customer, and what the business actually needs the website to accomplish.
Dank Of America
Dank of America needed an ecommerce site that made shopping feel seamless while still giving the brand a more elevated, polished look. We built the experience around easy product discovery, strong conversion points, and a cohesive design that carries the brand from browsing all the way through checkout.
Moonrise Sanctuary
Moonrise Sanctuary needed a website that could tell the story behind their forever horse and donkey rescue while making it easy for supporters to get involved. The site brings their mission, nonprofit work, and individual animals to the forefront, with clear opportunities to donate and support the sanctuary.
Richland Home Power
Richland Home Power needed a website that could explain their generator services, service area, and equipment while turning visitors into qualified inquiries. We built the site to highlight Generac, Kohler, and Cummins options, promote featured generators and offers, and make it simple for homeowners to understand their options and request service.
Baked Wings & Things
Baked Wings & Things needed a site that felt at home with the downtown Madison student crowd and made getting food ordered as easy as possible. We kept the experience direct and conversion focused, then elevated it with bold design, strong photography, and a homepage background video that gives the brand energy the second you land on the site.
What Goes Into Our Websites
A website can look incredible and still fail at the things that actually matter. Design is only one piece, so we also build around speed, usability, mobile experience, SEO, accessibility, messaging, and conversion to make sure the site works as good as it looks.
SEO Foundation
Screen Size Responsiveness
GEO Opimization
Site Accessibility
Call to Action Optimization
Performance Optimization
Landing Page Consultancy
Demographic Research
Our Process
We don't just start with the homepage
Before we start designing, we need to understand the business behind the website. Who are you trying to reach? What are they looking for? What makes them choose you? And what should happen once they land on your site?
That’s why our website projects start with strategy. We diagnose what’s working, what isn’t, and what the new site actually needs to accomplish before we build it.
Do you need a new website?
If any of the following applies to you, we should have a conversation!