If You’re Not Posting Here, You’re Losing Customers

Everyone who owns a business knows about your Google Business Profile, but way too many owners still ignore the Updates tab, where you can post right on your listing. That little section isn’t just filler, it’s a chance to show up more often in Google Search and Maps. Data shows that businesses that do post regularly see real differences in visibility. Listings with at least one post get about 67% more clicks than those without any posts at all. And on top of that, businesses that publish weekly Updates see around a 26% boost in local search impressions compared to profiles that don’t post at all, which means more customers are seeing your business when they search for local services online. (SEO Sandwitch, Google, Brightlocal)

What’s even more interesting is how customers act once they do see your profile. According to local search behavior studies, 60% of mobile users contact a business directly from local search results, whether that’s by calling, asking for directions, or visiting your website  Posting Updates gives you a spot on the search listing where you can share timely info like weekly specials, new services, or seasonal hours. When you include local keywords (like “Madison breakfast café” or “downtown bike repair”), you naturally reach people who are actively searching for what you offer. It is proven that profiles that post consistently often appear more relevant to local searchers, which gradually builds clicks, calls, and visits.

Finally, beyond sheer numbers, posting consistently helps your business look alive to customers before they ever walk in the door. Google rewards activity, not by pushing you to the top just for posting, but by using engagement signals like clicks and direction requests to show which businesses are most helpful to searchers. And since nearly half of all searches have local intent, that little Updates section becomes extra valuable real estate: it’s one more opportunity to show customers what’s happening right now, right when they’re ready to act.